A Beautiful Home Design is Like a Cake
Say you want a cake. You can go to the grocery store, buy all the ingredients, research Croquembouche recipes online and make it yourself. Other times you may want a cake from a great local bakery because A) you don’t want to devote a whole day to baking and B) the local bakery cakes are always jaw-droppingly delicious. Of course they are, they make cakes for a living and bake them every day. So just it wouldn’t make sense to go the bakery for their cake ingredients, it’s also the reason it doesn’t make sense for you to go to a trade home design center for you to buy forty yards of fabric, some lining, 32 rings, 2 poles, 4 finials, 6 brackets and two wands in a platinum silver finish when you just want some nice drapery. OK, time for an analogy break.
Outside, trade home design centers often look like nondescript offices, not stores.
Inside, there’s a bewildering amount of choices that tend to overwhelm people. Remember this is a place for working and browsing.
Sometimes, looking at these “working walls” freaks people out, so we ask you not to stare too long. Scary!
Don’t worry, there’s prettier displays too!
Who’s Minding This New General Store?
Trade home design showrooms employ people to help order samples, check furniture stock and contact factories with product questions. There’s often also people making things, and people constantly moving things. There’s no one trying to urgently sell you things because it’s a holiday or something. Everyone here respects that both big and small projects take time. That’s refreshing.
What Happened to Home Design Again in 2008?
The economic crash in 2008 played havoc to small independent furniture stores as well as larger well-known stores like Plunkett’s, and many closed their doors. Macy’s eliminated their entire design departments and opted instead to emphasize cheaper imported furniture, or what I call “fast furniture”. A new type of furniture store started to appear that emphasized low cost above everything else. No home design was offered, it was just cheap. And the established quality brands that weren’t being shown as prominently any more at traditional stores started appearing now instead in trade showrooms. So that gorgeous $8000 handmade sofa sitting pretty at the trade home design showroom had to move over and share the floor now with an also very nice $2000 sofa.
The New Compact in Home Design
Clients wanted assurances that if they were going to spend their hard earned money on better things, they wanted them to look very good in their homes (cue the designers). Interior designers were reluctant to open retail stores after the bloodbath of 2008 and the advent of internet shopping. And fewer people were lining up to buy uber luxurious furniture found at trade home design centers like the Merchandise Mart. So it’s like everyone decided to play a game of musical chairs. Some home design stores weren’t left with a chair, and that’s where we’re at today. The traditional ways people bought furniture pre 2008 were disrupted and the landscape has changed. It’s like Mayberry after a makeover!
Trade Showrooms After Their Makeovers
Today, trade home design centers serve as collective showrooms, lending libraries and meeting spaces for independent designers and their clients. Registered Interior designers can go to one location, draw from thousands of components and use a space to show you a unique and personal design solution.
You get to see large items in person instead of on a computer screen, not get hassled by salespeople, and a designer will listen to your feedback and adjust accordingly. Warranties, service, and deliveries are coordinated between the showroom and the design firm and all involved parties have incentive to make sure everything goes smoothly and without surprises.
You now can have your cake and eat it too!
President and Principal Designer, Dean Alan Design
Dean Malambri is President and Principal Interior Designer for Dean Alan Design Inc, a residential interior design firm primarily serving Chicago and the Chicago suburbs.